Here are seven LinkedIn profile optimization tips that you should follow if you want an ALL-STAR profile and want to leave a good first impression online.
1. PLEASE… ADD A PROFILE PICTURE
In order to make a good first impression, use a high-quality headshot photo that focuses on you. LinkedIn allows profile photos to be 400px x 400px in size.
Ensure that the photo you choose depicts the type of person you want others to see. In our profile photos, we’re dressed casually. The people we work with don’t all wear suits and ties. Informal as it is, we did make sure to have a clean appearance before taking the picture.
2. PAINT A PICTURE, USING A COVER PHOTO
As digital marketers, we spend a lot of time modifying websites, adding emojis to social media posts, and doing a lot of tech-related work. For this reason, a cover photo that shows the digital side of our business is appropriate.
3. USE A KILLER HEADLINE
Be direct with people on LinkedIn. That way you attract those that may be of most value to both parties.
One of our headlines is “helping companies strengthen their online presence”. This allows us to connect with business owners or managers that need online exposure. Someone that comes across this profile in search, or in comment sections will be able to immediately see how we can provide them with value.
4. TAKE ADVANTAGE OF THE SUMMARY SECTION
The first two lines are the most important. This is what is usually shown before a profile visitor needs to click on “see more”.
We have up to 2,000 characters in this area and we can attach PDFs or share links.
This is where we can sell a product, service, or encourage someone to take an action.
We do the following here:
- Introduce our company
- Share details on the services we provide
- Describe how we can provide our customer’s value
- Provide a call to action
5. TELL YOUR STORY – EMPLOYMENT AND EDUCATION
When adding experience and education to your profile, it’s important to provide as much detail as possible.
First, when adding the companies you worked at, or colleges attended, check to see if they display a logo. If they don’t, no problem, but try to use those that do have logos. Items without logos don’t seem too legitimate.
6. ADD ACCOMPLISHMENTS AND ENDORSEMENTS
There will be other areas that you can contribute to such as accomplishments and endorsements. Make sure you fill them out.
For accomplishments, think about this… We’ve all done a lot over the years. Make sure you make note of each thing that you’ve done that shows you are a go-getter. It’ll help set you apart. It’ll get the attention of people that have accomplished similar feats.
7. CREATE A CUSTOM LINKEDIN URL
Would you rather be a number or a first and last name?
Choose a professional URL that you can use to guide people to your profile. The shorter and easier to pronounce, the greater the chances that others will be able to spell it right in search queries. Here’s an example…
We hope that these LinkedIn profile optimization tips have been helpful. We’re sure that if you have completed your profile as much as possible, that you’ll acquire All-Star profile status.