Showing up on the first page of Google search results is tough.
The competition is fierce.
While writing blog posts does help in the long term, chances are that you should be doing more at the moment.
A few weeks ago, we came across Help A Reporter Out, also known as HARO.
The idea that HARO focuses on is simple: Reporters need sources for their stories, and professionals can provide the expert commentary they need. To make the connection, HARO allows reporters to receive commentary from professionals which they can use in their stories.
Learning about this and the potential to land on popular websites such as The New York Times, Mashable, and WSJ, we had to try it out.
After responding to 14 queries (reporter requests), two of our responses were published. Additionally, a third response is set to be shared in the next few weeks.
Of the three quotes that were chosen, we only received a heads up from the one that will be sharing it in the near future.
How did we find out about the other two?
Google Analytics reported that some traffic came from those two posts.
Read below to see how you can get started with HARO.
How does HARO work?
To start off, you must sign up to receive HARO emails, three times each business day at 5:35 AM, 12:35 PM, and 5:35 PM Eastern time.
Emails will include topics like this:
Clicking on one will provide the query information:
Looking through the queries, you’re able to respond to any of them. If you do find one, respond right away as most are time sensitive. Generally, the more queries you respond to, the greater the chance you have at getting mentioned on high ranking websites if the response is credible and valuable.
Here’s one of our responses:
It was published on Tech.co under the page, 12 Leadership Books That Continue to Inspire Entrepreneurs as shown below:
The second quote that’s been published can be found here: Win the war for talent with these social recruiting tips
HARO query response tips
There are many ways to get the attention of reporters. If done right, they’ll choose your answer and will mention you on the high ranking websites they write for. The following worked in three instances:
- Using a subject line that starts with, “Response to: Insert summary here“
- Providing a direct response to the query and using bullet points where possible
- Sharing our company, role, contact info and more in our email signature
- If requested, adding a section that clearly identifies social media profile handles
Finally, here’s an example of another response we provided that worked well:
Now that you know what HARO does, and how to use it, give it a try.
You might just get mentioned on high ranking websites and may see new traffic as a result.