If you're in need of leads (business-to-business or business-to-consumer), you need high-quality content, an active social media presence, and an effective advertising strategy.
Here's how we work.
Part I: Content Creation
The right content and branding are important as they can strengthen a company's image which builds trust. When we meet with clients, we ask questions to learn about the industry and target audience to determine the right type of content that the company needs to implement.
Our most popular content services include:
- Video production
- Graphic design
Part II: Social Media Management
After we have the content ready, we can start distributing it across your social media platforms such as Facebook, Instagram, and LinkedIn. As users engage with your content, we can suggest an action for them to take such as to visit a website, make a call, etc. Good customer service extends to social media channels too. Don't miss out.
Part III: Advertising
Content alone won't sell.
A strong advertising campaign will drive traffic to the brand you've been building and will provide a call-to-action meant to acquire lead information such as name, email address, and phone number.
Depending on your target market, we can advertise on any of the following platforms:
- Google Network
Generally, our lead ads consist of three parts.
First, we launch a set of awareness ads aimed at directing traffic to a lead form.
Second, we retarget those that saw the awareness ad but did not fill out the form.
Third, we push the lead information such as name, email address, and phone number to your CRM (customer relationship management) system.
As leads come in, we're reaching out to you to identify opportunities for improvement.
Our monthly retainer may include (based on your current needs):
- Content creation (graphics, photography, videos, etc.)
- Social media management (sharing content, engaging with users, etc.)
- Advertising (ad creation with retargeting, CRM automation, etc.)
What about ad spend?
This is a separate cost that will generally start off at $500 per month to determine what the cost of a lead is. After we identify each lead cost, we can forecast results with larger budgets.